Since the beginning of mankind, Man has regarded raw materials and precious materials as the best way to save value. Yet it is unthinkable today to invest in conventional jewelry. The main reason is the difference in prices between the precious material used compared to the purchase price of the jewelry itself.


However, there is a fundamentally different category of jewelery: investment jewellery

These jewels meet precise specification, aimed at a clientele willing to protect their financial assets on the long-term, in case of financial and political crises.




Investment jewellery: what is it?


Investment jewellery are defined by 4 criteria:








Simple design

Investment jewels are very simple
without bold designs.



Gold, Silver or Platinum
They are made from these three precious metals





    99.95% purity

Their purity level reaches a minimum threshold of 99.5%. In traditional jewelery, gold and silver are mixed with other metals such as zinc and copper (eg 18-carat gold or 925 silver)




The material part

The material part represents at least 50% of the selling price of the same jewelery







2. Advantages of investment jewellery than other assets:


Investment jewels have several advantages for investors compared to other physical assets (bullion, coin, etc...)


Advantage n°1

  Investment jewels sell more easily in times of crisis

These jewels have the same properties as the old coins (Napoleon d'Or or Wreneli) sold by numismatists. They can easily be used as trading currency in the event of a crisis.Several historical occurences attest to this.


During the hyperinflationary crisis in Germany in the 1930s and then during the Second World War, jewels were used as currency in countries where the economy had completely collapsed.

Note: 24-carat gold is the purest gold available on the market. Its purity level reaches 99.99%. It is also referred to under this acronym: Gold 24K



Advantage n°2

  They are easily divisible



Investment jewelry must be easily divisible.
In the event of an explosion in the price of precious matals, traditional bullion formats would no longer be suitable for trade.

In fact, if the increase in gold prices is of the order of x10, the price of Gold gram would go from 30€ to 300 € quickly. In this situation, the 10g ingot would therefore cost 3000 € ... and became so difficult to use it to buy some vegetables and other products in case of emergency.

The investment jewellery's format are divisible if need must.
To do this, simply sequence the jewelery using a pair of pliers, a small blade, or melt it with a blowtorch (gold melting point: 1,064 ° C).



Advantage n°3

  They are certified by authorities


Our jewells are always delivered with its certificate of origin to prove the quality of the gold, but also the weight.

Furthermore, investment jewels are hallmarked. Stamps can be applied to the jewelry. Legally, two stamps are imposed: the manufacturer’s (called punch of master) and the metal stamp. These stamps are easily identifiable and recognizable, even for uninitiated.



Advantage n°4

   They are legally protected


Unlike ingots, the weight and type of material used to make these jewels are easily recognizable. These guarantees are very important especially in cases related to the presence of tungsten chips detected in official gold bullion.
The jewels are elusive. It does not happen throughout history of modern civilizations that the State confiscates jewels, whether in democracies or dictatorships. Yet, attempts to extort money from governments are not new.


The most famous example is that of the American government. In 1933, to stabilize currency and try to boost the US economy in the midst of Depression, President Roosevelt issued Decree 6102. This decree required each citizen to return to the Central bank their coins, bullion, certificates and related property titles. Anyone contravening this rule was punishable by up to 10 years in prison and a large fine.

The decree provided for several exceptions: gold for the manufacture of industrial products and other professional uses (jewelry, watchmaking and the dental profession), numismatic collections, and jewels!




Avantage n°5

      Jewelry is a store of value adapted to crisis situations


Jewellery can be very useful in case of serious crisis situations.
They can be worn discreetly, on the arms, under clothing or ankles. As a result, they are an ideal way to transport value when traveling across borders and customs posts.
Discretion is the first of their qualities.


In modern history, we all have in mind the case of the Russian aristocracy who, in October 1917, had to flee the country overnight when the Communists took power. In the rush, they had to grab their basic belongings and had abandon their gold bullions and valuable objects. Their most easily transportable savings therefore remained jewelry and precious stones.


This also applies to natural disasters, epidemics and industrial disasters. The most recent example is, of course, the Fukushima Daiichi nuclear disaster in 2011. Rich or poor, all citizens were affected by this tragedy. The question for many people was: what is worthy of packing? The question is all the more important when one has to leave one's housing in an emergency.


The investment jewels answer to this problematic: They can be transported in large quantites and can be worn by all the members of the family (women and children), very quickly and very discreetly.